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Blueair - Believe in clean air

Premium air purifiers designed is Sweden, that is what Blueair has been doing for more than 20 years. Their unique, proprietary technology help them fight indoor pollution for a healthier home, all while being built with responsibly sourced, recyclable materials.  

There's an air purifier for everyone

Blueair has a wide variety of air purifiers for different rooms and user demand, ranging from the easy-to-use and medium room sized appropriate Blue Line to the more advanced and powerful HealthProtect Line with more extensive controls and advanced air quality monitoring.

HealthProtect 7470i

Blueair's most advanced air purifier yet

Say hello to the Blueair’s most advanced air purifier ever, HealthProtect™. Every component is uniquely designed in Sweden to silently provide the maximum performance and energy efficiency.

  • Removes 99.97% of air particles such viruses and bacteria, dust, pollen, dandruff, odors and mold through a combination of mechanical filtration and electrostatic charge. 
  • Reaches every corner thanks to a the patented SpiralAir design, allowing the clean air to flow through every part of the room. 
  • Low energy, low noise with an energy consumption of 9-43 watts and an operating volume of 22dB to 45dB at a high setting. 
  • Monitor the air quality and performance of your HealthProtect through the Blueair app and control the air purifier via Alexa or Google Assistant. 

Blue 3410

Simple yet effective with exchangeable covers

An air purifier that easily matches your personal style and helps create a comfortable environment in your home with a 360° air intake to completely clean the air in a 36m² room every 12 minutes.

  • Easy to place thanks to an large 360° intake and top facing air outtake. 
  • One-touch auto mode allows the air purifier to automatically adjust fan speeds depending on real-time conditions. Don't like it? Turn it off another touch. 
  • Change color of the prefilter to make Blue 3410 fit in virtually any room. 


Dustmagnet 5440i

Fits seamlessly into your home and supports your everyday life

Great Scandinavian design meets clean air. An air purifier you don't have to hide.

  • Captures 99% of dust in the air with the specially developed DustMagnet Technology.  This means that time-consuming tasks such as dusting and vacuuming can simply be avoided.
  • Thanks to HEPASilent filter technology, which combines electrostatic and mechanical filtration, the Dustmagnet 5440i is more efficient and quieter than other air purifiers.  
  • The unique design makes it possible to use the air purifier as a unique piece of furniture and thus save space.  


Classic 280i

The classic - Automatically adjusts air purification and effectively combats odours

Automatically adapts to its environment and effectively cleans air up to 5 times per hour - for effective removal of harmful pollutants.

  • Effective and quiet filtration with Blueair's proprietary HEPASilent™ technology, which also ensures higher efficiency.
  • Automatically adapts to room conditions and effectively eliminates viruses and bacteria as well as gaseous pollutants in the air.
  • Specially developed filter technologies enable the sustainable elimination of odours such as smoke and tobacco, but also pet odours.
  • The low energy consumption allows the air purifier to be operated without hesitation.



The most advanced air purifier yet

HealthProtect™ is equipped with HEPASilent Ultra™, Blueair’s most advanced filtration technology ever. Every component is uniquely designed and the patent-pending technology can kill 99% of germs (not tested against the Corona virus) while removing dust, pollen, dander, mold, VOCs, and odors. It also delivers 50% more clean air, uses 55% less energy and has a 10% lower noise than traditional true HEPA filtration.

Wonder what that means in real terms? The HealthProtect™ line comes with the most advanced sensors, letting you track and monitor the air quality in your home in real-time via the Blueair App.


Designed for a life with less cleaning

The patent-pending DustMagnet™ technology is unquely designed in Sweden to powerfully attract airborne dust particles like a magnet before they settle on floors and surfaces. Thanks to a unique airflow in combination with charged pre-filters at least 99%* of airborne dust is captured and removed so you can spend less time dusting and vacuuming.

Designed like a piece of Scandinavian furnitue, the DustMagnet™ easily blends into your home, allowing you to place it almost anywhere, even as a side table thanks to it's convienient top.

The Blue Line

Simple to use - Elegant design

Plug and play simplicity - Blue features the signature performance of Blueair with colorful style – in a lightweight, compact package. You can change color in seconds with multiple fabric pre-filter options to match your space. The colorful fabric doubles as a pre-filter, catching large particles and extending the life of the primary filter.

Unlike some air purifiers with strict rules for placement, Blue family models use a 360-degree air intake, meaning you can place the air purifier almost anywhere in the room without compromising performance.

Classic Line

Gets the job done - quietly and effectively

Trusted by allergy sufferers worldwide, Classic is a timeless option that gets the job done – quietly and effectively. Classic air purifiers kill airborne viruses and bacteria (not yet tested against the Corona virus) to protect against the spread of germs, and removes airborne allergy and asthma triggers like pollen, dust, pet dander, and more.

Designed and manufactured with housing of durable, galvanized steel to stand the test of time and provide years of service, backed by up to 5-year warranty to guarantee clean air for years to come.

Pro series

For a healthier work environment

Made for the work space and professional environment, it works to clean the air while staying as quiet as a whisper. An adaptable design with the ensures that you’re able to stack, switch and combine filters to fit the needs for your work space, just add a Carbon+ filer on top of the standard Particle filter for light gas and odor removal or combine the Carbon+ filter with SmokeStop for maximum odor absorption. With the Air Intelligence Module (AIM) for the Pro M & L you’ll also add sensor capabilities and enable auto mode, something which comes built-in with Pro XL.

Why Blueair?

Effective against allergies

Blueair Air purifiers can kill up to 99.97% of airborne particles, all the way down to 0.1 micron, trapping even the smallest viruses (not specifically tested against the Covid-19 virus). Besides being effective against virus and bacteria, an air purifier can also catch and trap dust, pollen, pet dander and smoke. Those are particles which otherwise will worsen asthma and allergy symptoms, especially during flu or pollen seasons. By placing an air purifier in key areas of your home the amount of airborne particles will be dramatically reduced, and there will be a noticeable improvement in the indoor air.

Symptoms can often be worse at night, at which point Blueair’s night mode will reduce the noise form the air purifier while keeping up an effective protection, all to give you a better night of sleep.

Removes harmful vapours & odours

If you have noticed unpleasant odours or strong smells in your home, you should consider an air purifier with activated carbon. Volatile organic compounds (VOCs) can be an annoyance, whether are harmful to your health or not, especially if they are left uncontrolled in a poorly ventilated environment, especially if the VOCs are allowed to settle as the residue and dust can be harmful even after the odour is gone.
Common sources of VOCs include smoking, scented products, cleaning solutions, coatings, adhesives, paint, fuels, or treated fabrics. Even if the smell of a new sofa is pleasant at first, inhaling the vapours for too long is not recommended.

With a filter with activated carbon, such as the Blueair SmokeStop™ filters, you can effectively reduce the gases and VOCs in your home by trapping the dangerous chemicals or disturbing odours, thereby improving the quality of the air you breathe at home.

Improves productivity

When the air you breathe is as clean as it possibly can get, you will see not only have the aforementioned health benefits, but you will also see an improvement in productivity. With lessened worries about breathing clean air, less allergy symptoms and the reduction of disturbing odours, you will be able to think clearer and stay focused in another capacity.

In a recent study by Harvard University, there was empirical evidence that cleaner air increased your productivity, and should be considered as a critical factor, along with low noise levels and appropriate lighting, for improving the workplace environment.


About Blueair

Founded over two decades ago, their initial goal was to make the best air purifiers in the world. With a team of experts in filtration and talented designers, all with a passion for sustainability, quality and design, the Blueair Air Purifier was born. They have since then created products to much critical acclaim, constantly working by their lead words: care, honesty, commitment and expertise. 

A core piece on their success is their proprietary HEPASilent™ technology. HEPASilent™ combines electrostatic and mechanical filtration in a two-step filtration process, allowing the use of less dense filters which allows the air to flow more freely thought the filters without having to use the same amount of energy. This ensures cleaner air at a faster rate while keeping noise and electricity consumption at a minimum, making their purifiers ideal for everyday use or even during the night. 

Blueair air purifiers are used all over the world in everything from cars, small apartments, larger houses to embassies, hotels or even places of commerce.